Tuesday, November 8, 2011

Scale to Fit: Architect at Work

Architect at Work - Splash Page
“Architect at work” is a subtle start to “Scale to fit”. The graphic was intended to comically, announce the profession of the wearer while implying a subtle erotic idea. Although solely, my intent, it loosely follows previous notions of working long nights with models.
The graphic however started as a sign I used to protect my work in studio (when space was an issue). The work of “The Noun Project” has also influenced my approach and was the inspiration behind my decision in mixing typography and iconography as the main language of scale to fit.
Architect at work graphic
Orders for Architect at work T-shirts are now open. They are available in black and white in both male and female fits, To order your own, click the link below:

Scale to Fit

Scale to Fit - Splash page-01
SCALE TO FIT is an experiment in human interaction with digital medium through Augmented reality. Obvious puns aside, SCALE TO FIT marks the dawn of my personal exploration in a digital style of design and architecture, one that marries form function and digital media. Augmented reality have already been extensively explored by others, but this is my personal involvement in it.

Scale to Fit -  Logo
SCALE TO FIT is also a medium in which I can develop and expand my graphic work, especially in the areas of typography and iconography, (my new found love). The first result of this expansion is: ARCHITECT AT WORK.

To keep up-to-date with Scale to Fit you can follow the Facebook page here.
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